
The Amazon Kindle Fire HD 7 hasalready grow to be a tablet for being reckoned with given that its introduction on Sept. 28. In just one month (Sept. 28-Oct. 28) Amazon is rumored to have collected 500,000 pre-orders to the new tablet, with quite possibly an additional million or more pre-sales made by way of retail partners including Target, Walmart, and Finest Buy.Price–Rate is undoubtedly the most appealing characteristic. At $199, the Kindle Fire is less than half the price tag of most other tablets; its nearest expense competitor may be the Nook Tablet from Barnes & Noble at $249.To achieve this
expense advantage, Amazon has likely adopted a loss-leader strategy and priced its tablet below value, anticipating that it will create much more product sales for Amazon down the line. In addition, the device forgoes many on the frills offered by other tablets. As an example, it has no camera/video, no GPS, no microphone, and no Bluetooth or 3G wireless connectivity. (Far more on that below.)Portability — The 7-in. touchscreen makes the Kindle Fire
a lot more portable than larger tablets for example Apple’s iPad2 and HP’s TouchPad. The whole tablet is less than half an inch thick and slightly smaller than a mid-sized paperback book in width and height. It weighs just 14.6 oz.Of course, size is a classic Goldilocks dilemma when it comes to tablets. Too big, too small, and just right depend on how you use it. If you do mostly Web browsing, then a 7-in. screen is usually too small
for your typical Web page. You’d be doing a great deal of scrolling around. But if you like to watch streaming video or movies, play games, listen to music, or read an e-book, then a 7-in. screen is usually just right.The device is clearly designed as a portable content-delivery device, particularly for Amazon content (but not exclusively). The 7-in., 1024 x 600-pixel display works well for streamed or downloaded visual media and delivers crisp, bright, vibrant images.
Seamless Access to Amazon Portal — When you order the Kindle Fire from Amazon’s online store, it
will probably be delivered with pre-links to all your favorite Amazon accounts, including Apps, Games, Kindle eBooks, Cloud Player and Kindle Prime. The media can be bought or rented and then streamed or downloaded for the tablet from the vast server farms of Amazon Web Services (AWS).If you have other devices for streaming media, Amazon’s Whispersync technology keeps them all synchronized with the tablet.
One example is, if you stop watching a movie on the Kindle Fire, and later you want to start watching it again on your MacBook, Whispersync saves your place so you can pick up where you left off whenever you reconnect to the Web.Amazon also provides 5 GB of free Cloud storage, which helps compensate
to the meager 8-GB of onboard storage. (A lot more on that below.)In addition to Amazon’s ginormous library of
much more than 18 million movies, TV shows, songs, books, and magazines, the Kindle Fire also provides seamless access to many other sources of content which include Netflix, Rhapsody, Pandora, Twitter, Comics by comiXology, Facebook, The Weather Channel and games from Zynga, EA, Gameloft, PopCap and Rovio.Simplicity — Amazon has done a great job with the user interface (UI). The home screen is intuitively graphical, consisting of two virtual bookshelves with media icons arrayed on them. The upper, larger bookshelf, called the “carousel,” contains icons that are stacked chronologically with the last-used item on top. The
decrease, smaller shelf is designed to hold your favorites.In
a single stroke, Amazon’s bookshelf UI pays homage to its bookstore roots while also demonstrating a flair for form and function once found only in Apple products.Innovative ‘Silk’ Web Browser–
Possibly probably the most innovative function could be the Web browser. Unlike standard browsers, Amazon’s “Silk” browser does not compose a requested page locally. Instead, the high-speed AWS Cloud server caches the page first, then sends it to the tablet in a single stream of code.The
outcome is a split browser system that resides both on the tablet and in the server cloud. The division of labor enables web pages to download faster than with typical Android devices. According to Amazon, the servers also adapt to your browsing habits, so the process gets faster over time.
